Market Classification

Markets are classified into three categories (A, B, and C) according to volume strength, location, structure, and target audience.

Census Exercise

With this exercise, we are able to get our clients an accurate figure of the number of target customers in a particular location, open market, or neighborhood by physical counting.

Outlet and Customer Enlistment

Just like the census exercise, we take down target customer details (shop name and address, contact name, location, phone number, etc.) in the various classes of markets. We get accurate data capture with the use of software that automatically stores this data on a backend that can be accessed by the client.

Channel Classification

In the course of outlet and customer enlistment, target audience(s) are identified and classified into various channels (distributors, wholesalers, bulk breaker, retailers, as the case may be) according to their purchasing power, willingness, and structure.

Route/Area Segmentation and Mapping

For easy market penetration, enlisted outlets are segmented into different areas and drawn or positioned  on a map for easy location of outlets anytime the need arises. This is a self-service that can be understood and carried out by anybody with a copy of the map.

Competition Analysis

During the process of outlet enlistment, the activities of competitors are not left out. We use our experience to get all vital information on the  activities of competitors that the client can leverage  on.

Verification Exercise

This exercise is carried out by the client to verify and  confirm all the report from the route-to-market  exercise that have been executed by Exquisite  Marketing Consult Ltd.