Customer Engagement
Exquisite Marketing Consult Limited’s customer engagement model enables companies to build and maintain long-term customer relationships by carefully managing detailed information about individual customers and all customer “touch points” to maximize customer loyalty.
We also provide excellent real-time customer service through the effective use of individual information and help companies stand out among competitors. Based on what the company knows about each valued customer, we can customize services, programs, messages, and media that will further strengthen the relationship between the customer and the company.
Below are some of the groundwork we offer for customer relationship management:
I. One-to-one Marketing
a. We identify prospects and customers, differentiating them based on (1) their needs and (2) their value to the company. Interact with individual customers to improve their knowledge of their individual needs and build stronger relationships. Customize products, services, and messages to each customer.
II. Attracting and Retaining Customers
- We help generate leads.
- We develop ads and place them in media that will reach new prospects.
- We send direct mail and make phone calls to possible new prospects.
III. Building Loyalty
- Interaction with customers.
- Developing loyalty programs.
- Personalized marketing.
- Creating institutional ties.
IV. Customer Database
- To identify prospects.
- To deepen customer loyalty.
- To identify which customers should receive a particular offer.
- To reactivate customer purchase/patronage.
- To avoid serious customer mistakes.